WELFAREWASHING

A tactic where companies make false claims about animal welfare to appear ethical while concealing animal suffering.

RSPCA Assured is welfarewashing animal cruelty…

the uk is a nation of animal lovers

9 in 10 people care strongly about the welfare of farmed animals.

But RSPCA Assured adverts conceal the reality of what really happens to animals in UK farms.

Because they know that if people knew the truth, they wouldn't support it…